應屆畢業生
本科
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職位描述
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PURPOSE STATEMENT:
Leads all Digital Marketing and Media initiatives for CP China, defining strategy and charging all cross-category digital projects, media, and leadership of the digital IMCs for brand activations. Develop Colgate Brand big idea campaign media plan.
MAJOR RESPONSIBILITIES:
* Lead consumer engagement digital transformation via mapping digital led consumer experience journey.
* Champion the knowledge center of digital ecosystem evolvement and trend.
* Manage media / digital negotiations, buys and tracking. Media vendor management.
* Monitor and share market digital trends, competitor and industry news and best practices regularly and come out proposal to drive Colgate media ideas
* Partner with Brand Marketing teams to deliver brand campaigns and engagement to increase trial and repeat.
COMPETENCY:
1. Strategic thinking
2. Leadership
3. Brand awareness
4. Strong data analysis
5. Driving
6. Collaboration
7. Commercial savvy
注：聯系我時，請說是在河北人才網上看到的。
工作地點
地址：上海浦東新區上海-浦東新區前灘企業天地29樓
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詳細位置，可以參考上方地址信息
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職位發布者
黃先生HR
高露潔棕欖(中國)有限公司
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快速消費品
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500-999人
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外商獨資·外企辦事處
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廣州經濟技術開發區青年錄338號
